Whenever we create a new website content or a YouTube channel video, our first goal is to spread our content to more and more people so that lot of people can learn something from it.
All this is possible only when our content came in the top five of the first page on search engines like Google, Bing, and Yahoo because in today’s time algorithms of top search engines like Google have become so good that if you search anything, you have a 90% chance that you get results from the top five.
According to research, 95% of people never open Google’s second page. If they do not get results on the first page due to any reason, then they change the keyword and search again.
With this, you can find the idea of how much Google has updated its algorithm.
There are lots of ways to make any content viral on the internet but the top three is, The first way is to post it on all your social media sites, or share it with your friends, this will give you maximum traffic of 500–1000 that’s it.
The second way is to SEO that content that it helps search engines understand your content better so that search engines can rank as quickly as possible. In this, you can get Millions of Traffic, that too for free.
And the third way is to run its ADS on Google, and on other platforms, it is not good for those whose budget is very low, but want to reach more people with their product or content.
Now the question comes to you?
want to increase your website traffic or want to reach more audience through top search engines like google for free then SEO is the best technique to reach your targeted audience. Let’s have a look at SEO.
SEO (Search Engine Optimization) is a technique, process or we can say a method that helps to increase the possibility of the website visibility on the first page of top search engines like Google, Bing, and Yahoo. And it also helps to improve the website quality.
Optimization Meaning In SEO:
- Giving reasons to search engine algorithms to trust your website and rank it beyond any website.
- Make sure that search engines simply get access and index your website without any issues.
- Having Websites with high-quality content that matches the need of the searcher.
- Giving the search engine crawlers the proper signals to know the structure of your website.
- Helping the search engine spiders perceive the meanings of your content.
In simple words, SEO means optimizing the websites according to search engines. After doing SEO on the website it helps search engines to understand the website and its pages in a better way.
So, After this search engines can rank websites to the right audience with the right keywords in SERP(Search Engine Result Page).
How does SEO Work?
SEO works on many factors of the website to rank content on SERP(Search Engine Result Page).
When we do an SEO on a website, we work on many parts of that website such as website speed, page design, finding the right keywords, backlinks, image details, and more.
After doing SEO search engines get a lot of details about the content which helps to rank on SERP. SEO is not only to rank but also to make the website good and worthy.
Importance Of SEO
We searched the keyword “what is SEO” on Google and were shocked to see the results. Google gave 724 million results for this keyword in just 0.52 seconds.
Now you can guess how much competition is there on the Internet for this keyword.
But just wait, now a question will come to your mind: what did Moz.com do that it is at the top despite such competition for this keyword?
The reason behind this is Better SEO which Moz has done on his website, due to which the Millions of Visitors visit his website for free.
Search is a big source of traffic for any website or any kind of content which is accessible through search engines.
And if you are running a website and don’t have money for ads, then this is the best option to get free organic traffic.
In fact, SEO is for everyone who wants to expand his website or any type of content visibility on the internet.
Today’s time is not just to write good content, you have to focus on more things so that you can get out of this crowd and make your own identity on the internet.
Types Of SEO
SEO is done in three ways to increase the organic traffic and accordingly it is divided into three parts :
1. White-Hat SEO:
White-Hat SEO is considered an honest & organic SEO. It follows all guidelines of the search engine webmaster. This method takes time to show effect but it provides long-lasting growth in ranking.
Once the website gets a ranking on SERP then it is stable for a long time.
It builds users’ & search engines’ trust and authority. It also improves Online reputation management ( ORM).
This method is very important if you want to rank on search engines like Google for a long time.
2. Black-Hat SEO:
Black-Hat SEO does not follow the guidelines of any search engine webmaster. It is considered an unethical method.
It provides quick, unpredictable, and short-lasting growth in ranking. White-Hat SEO is not good for ranking.
After some time search engines like google will penalize and add your website to the blacklist. it will never rank your website again. It decreases the user’s trust and authority.
Peoples use this method to quickly get quick results.
3. Grey-Hat SEO:
Grey-Hat SEO is a combination of white hats and black hats. It consists of 95% White hat & 5% black hat. It is riskier than white hat techniques.
It is the act of utilizing legitimate specialized techniques to improve a site’s positioning, yet it is ethically dubious and could one day become a black hat.
Parts Of SEO
SEO is a very big topic therefore it is divided into three parts:
We will suggest you start with on-page SEO, then move on to the technical part, and then finally do off-page. let’s start talking about on-page.
1. On-Page SEO:
On-Page SEO is also referred to as “ On-Site SEO “. It is a practice of optimizing individually on-page or web page content for better understanding to search engines as well as users.
If you have a website then you can control it on-site by practicing this is totally in your hand. This is the main part of SEO.
It involves optimizing content, image details, meta tags, keyword optimization, titles, headings, and more.
2. Off-Page SEO:
Off-Page SEO is also known as Off-Site SEO. All the activities, that we do beyond the website to establish trust and authority, and build backlinks to boost site ranking on search engines.
The main goal of this part is to improve the overall authority of a website. Backlink building is one of the main things on off-page.
2. Technical SEO:
Technical SEO is a part of On-Page SEO. It improves the readability of the website And makes it easy to crawl the content for search engine crawlers.
Search engines not only check a website’s keywords and backlinks to rank it in Google, but they also do technical analysis.
Technical SEO includes things like coding, sitemap submission, site architecture, indexing, URLs, and more. Improving these things on your website is called technical SEO.
SEO is very important for any website to rank on top search engines like Google, Bing, and Yahoo. It builds the website’s trust and authority.